Understand the food consumption pattern of indian foodies


of ZEE5 viewers love to order new items on the menu


ZEE5 viewers favour international QSRs brands
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Indian & International QSRs

Get in-depth insight into ZEE5 consumers' habits, preferences and perceptions regarding QSRs captured in the intelligence
Moniter Report. As a marketer, leverage these insights from our study to influence your marketing decisions and reach out to your audience better.

    QSRs have become a big part of the F&B industry in india
    India as a diverse country has many cultures with variations and preferences, specially in food. Despite the differences in food, a common thread that connects it  all is the concept of eating out or ordering food online. Majority of indians made a cultural shift on the arrival of international QSRs.
    ZEE5 Intelligence Monitor | Quick Service Restaurant Consumer Insights & Trends Report in association with ET Brand Equity

      Join Rajiv Bakshi (COO - Revenue at ZEE Entertainment Enterprises Limited) with Kailash Agarwal (president Retail at Haldiram's), Deepa Krishnan (Director - Marketing, Category, Loyalty and Digital, Tata Starbucks Pvt. Ltd.), Satrajit sen (Head, product & Community, ET Brand Equity), and Mayank Singh (CDO & VP-Marketing Domino's Indonesia) to understand the basics and findings of the report and their implications on the current insights and trends led by the consumers.