Maybelline Colossal Mascara wanted to create brand awareness and evaluate the impact of their core communication - ‘Instant Big Lashes’ - among its target audience.

ZEE5 helped Maybelline reach out to a relevant audience - a unique female base with its targeting capabilities and customized cohorts. The audience had a huge affinity towards fashion and beauty, luxury fashion shopping, cosmetic lovers, high-end phone users and online shoppers.