Problem Statement
Fresh2Home – a new brand in the online purchase and Fresh produce category wanted to establish itself amongst the key competitors, create brand awareness amongst its core relevant TG and boost frequency of online purchase of fresh produce.
Solution
ZEE5 having almost 80% of its audience who have increased online purchases since lockdown was a perfect platform of choice for Fresh2Home. ZEE5 helped the brand reach out to these digital native users, online shoppers, open to trying in future, premium and quality audiences.
