Campaign Impact

80%

Uplift in brand
Recall

50%

Viewership
From a regional
Market

Targeting

Male and Female, 18-34 years

Markets

  • AP (Vizag)
  • Telangana (Hyderabad)
  • Maharashtra (Mumbai)
  • UP (Lucknow)
  • Karnataka (Bangalore)
  • West Bengal (Kolkata)

Problem Statement

For the campaign focused on the regional parts of India, Sprite needed a platform, a partner, with strong regional content!

Solution

With our vast library and content variety, we started by targeting youth in regional market and positioning Sprite as a chill partner. Next, we created a landing page to gratify visitors – those who scanned the QR Code after a refreshing drink and gifted them with promo codes for ZEE5 subscription!
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