Nov 27th

How does programmatic work?

Nov 27th

How does programmatic work?

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Programmatic direct allows you to negotiate both programmatic guaranteed and preferred deal (non-guaranteed) campaigns in ad manager. Programmatic guaranteed: You can negotiate a price and terms for inventory that is reserved (guaranteed). Inventory is designated for only that advertiser at that price. Preferred Deal: You and the buyer negotiate a price and terms for inventory that buyer can optionally bid upon. The buyer has an initial or “preferred” opportunity to bid at the negotiated price when there’s an ad request for that inventory. Preferred Deals are non-guaranteed because the inventory negotiated is not reserved for the buyer—you can opt to reserve it in a guaranteed campaign for a better price—and because buyers are not obligated to secure the inventory.