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Nov 7th

ZEE5 takes the hyper-personalization route for competitive differentiation

Nov 7th

ZEE5 takes the hyper-personalization route for competitive differentiation

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‘ZEE5 takes the hyper-personalization route for competitive differentiation ’ – Rajneel Kumar, Business Head- Expansion Projects, Zee5

In a highly competitive OTT platform market, Rajneel Kumar, Business Head- Expansion Projects, Zee5, relies on technology to provide personalized experience to users. This enables the company to adapt to the changing user patterns.

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