• 60% audiences play online games, player profile cuts across demographics
• An almost equal proportion of men and women play online games
• 50% respondents registered a significant increase in online gaming
• 53% audiences play online games at least 5 times a week
• The growth of online gaming in non-metro locations outstripped metros
• Gamers are likely to make in-app purchases to progress in a game

The transformation of India’s education sector began 5-6 years ago with the emergence of EdTech as a supplementary service for schooling. However, as physical classrooms became out of bounds early last year, e-learning became a defacto mode for education. And as our ZEE5 Media Intelligence report on India’s EdTech market revealed, this has led to the mainstreaming of EdTech.

ConTech.Ed – A Knowledge Series by ZEE5, highlights key trends in entertainment, media and advertising industry. Each topic is addressed by a domain expert who shares insights into the industry and ZEE5.

ConTech.Ed – A Knowledge Series by ZEE5, highlights key trends in entertainment, media and advertising industry. Each topic is addressed by a domain expert who shares insights into the industry and ZEE5.

ConTech.Ed – A Knowledge Series by ZEE5, highlights key trends in entertainment, media and advertising industry. Each topic is addressed by a domain expert who shares insights into the industry and ZEE5.

ZEE5 has over 100 Mn downloads on Google Play store since its launch in 2018.

Meanwhile, YouTube was the most downloaded streaming app worldwide for June 2020 with close to 25 million installs

The nationwide pandemic-caused lockdown had taken away the Indian audience’s favourite TV shows as the shooting had to stop amidst a country-wide lockdown.

As television campaigns, product launches and ad film shoots were put on hold, brands turned to influencers to stay connected with consumers.

According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms

Beat your competition by maximizing on new age games with play on ZEE5.

With people staying home due to the lockdown, consumption of OTT content in particular, has seen a considerable growth. Primarily, people choose these platforms for their daily dose of entertainment.

In a world, where families are small and the parents are occupied, it has become a difficult task to keep the little ones engaged positively and proactively.

Today, we have online fantasy games for different age groups. Brands have started using gamification methods to enhance brand engagements, and to amplify their market growth.

GAMIFICATION IS TAKING BRANDS TO NEW HEIGHTS

CUTTING THROUGH: THE SHARE OF VOICE STORY

Over the past few years, online media has overtaken traditional media as people spend most of their time on their smartphones and laptops. The current generation of kids are born in the digital era and are heavily exposed to digital content.

Over the past few years, there has been a rapid growth of users on all OTT platforms as digital content is more mobile and consumer specific. This has in turn given brands a new platform to advertise on. These OTT platforms are tailor made to the exact audience needs and hence, helps brands to reach out to their desired psychographic segment.

WHEN OUR AUDIENCE GETS GAMING, YOU FIND YOUR AUDIENCE.

‘ZEE5 Super Family will unify and gamify India’ – Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5

As 2019 ends on a promising note for the Indian OTT market, 2020 will belong to regional markets, quality content, consolidation and more, say experts

ZEE5 has content spanning diverse languages and genres

Aparna Acharekar, Programming Head, ZEE5 India, says while digital films are a part of the platform’s content strategy, their focus this year will also remain on their original web series space

An ever-expanding film library, a host of engaging shows spanning regional and national content, and a constant connection with consumers through technology has served this OTT platform well this year. The way forward holds ideas for the future that are bigger, better and bolder.

A preferred way of reaching out to your consumers is by associating your brand to credible influencers. And that’s where ZEE5’s amplification tool, Ampli5 comes to your rescue

With over 125,000+ hours of fresh entertainment and unique indigenous stories told in an engaging way, ZEE5 streams in 12 different languages

‘India has shown that Freemium can exist’ – Yogesh Manwani, Head AVOD, SEO, News & Stories, Trade, ZEE5 IN

The Company Clarified That This Launch Is Part Of Its Effort To Increase The Web Reach Of The Service. ZEE5 Claims That The PWA Can Increase Its Reach By Up To 5 Times As Compared To Its Regular Mobile Website.

ZEE5 Super Family: A shot at gamification

Meet Ad Vault, ZEE5’s brand amplification tool aimed at boosting brand awareness and connecting with consumers

‘Ad Suite designed to help advertisers meet business objectives.’ – Yogesh Manwani, Head AVOD, SEO, News & Stories, Trade, ZEE5 IN

‘AdVault will enhance our presence in a cluttered digital market.’ – Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5

‘On the binge’ – Tarun Katial, CEO, ZEE5 India

In the past, customer engagement was a fairly linear and straightforward process. A brand, which had a particular product or service would engage with its prospective clientele over print, hoardings, radio and television to build awareness.

‘ZEE5 is the present and the future of entertainment’ – Tarun Katial, CEO, ZEE5 India

‘We collaborate with foreign tech companies that use machine learning to send personalised notifications and recommendations to each user.’ – Tarun Katial, CEO, ZEE5 India

‘Since the launch of ZEE5’s specially curated Ad-suite, we are overwhelmed with the strong response that we have received from the brands’ – Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5

‘ZEE5 takes the hyper-personalization route for competitive differentiation ’ – Rajneel Kumar, Business Head- Expansion Projects, Zee5