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February 4th

Online gaming is entering an evolutionary phase in India

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There are several parallels in the growth story of online gaming and entertainment in India. Split by nearly 30 years and much faster, the journey of online gaming has accelerated further during and since the pandemic. From proliferation and geographical spread to increase in consumption and monetisation, as well as the role of the internet in transforming the two industries.   It is no secret that the lockdown resulted in a significant increase in the time spent on mobile phones among most users across age groups, genders, and geographies. Both for work as well as personal use, and with restrictions on physical movement, mobiles emerged as the primary medium for entertainment and socialising. And online gaming offers both.   Another direct impact of the pandemic came from the return of city-based kith and kin who went back to their towns and villages as the world switched to remote work. This included a lot of proficient gamers as well as professional gamers who influenced their friends and family to take up mobile gaming.   To decode the changes that are influencing the landscape and to get a sense of what the future holds, we at ZEE5 decided to get a consumers’ perspective about their online gaming habits and preferences.   Some of the key findings include:
  • 60% audiences play online games, player profile cuts across demographics
  • An almost equal proportion of men and women play online games
  • 50% respondents registered a significant increase in online gaming
  • 53% audiences play online games at least 5 times a week
  • The growth of online gaming in non-metro locations outstripped metros
  • Gamers are likely to make in-app purchases to progress in a game
  Another aspect at play for the online gaming industry is India’s demographic dividend and the opportunities it presents across various cohorts. Whether or not they succeed depends on how well they are able to tap unorthodox cohorts of online gamers including women and how well they are able to personalise the content and experience to be able to monetise it effectively.   The shift from free-to-air TV to paying subscriptions – first for cable and then for DTH and OTT was perhaps the biggest shift in India’s television and entertainment history. Based on the insights we have derived from consumers as part of the ZEE5 Media Intelligence report on online gaming, the industry seems to have reached that evolutionary phase.
December 31st

EdTech companies can bridge the aspiration and accessibility chasm

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The transformation of India’s education sector began 5-6 years ago with the emergence of EdTech as a supplementary service for schooling. However, as physical classrooms became out of bounds early last year, e-learning became a defacto mode for education. And as our ZEE5 Media Intelligence report on India’s EdTech market revealed, this has led to the mainstreaming of EdTech.

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August 20th

Enhancing marketing ROI with latest AdTech from ZEE5

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ConTech.Ed – A Knowledge Series by ZEE5, highlights key trends in entertainment, media and advertising industry. Each topic is addressed by a domain expert who shares insights into the industry and ZEE5.

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August 20th

Keeping audiences engaged in changing times

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ConTech.Ed – A Knowledge Series by ZEE5, highlights key trends in entertainment, media and advertising industry. Each topic is addressed by a domain expert who shares insights into the industry and ZEE5.

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August 20th

ZEE5’s journey towards becoming a super app

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ConTech.Ed – A Knowledge Series by ZEE5, highlights key trends in entertainment, media and advertising industry. Each topic is addressed by a domain expert who shares insights into the industry and ZEE5.

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August 13th

ZEE5 In World’s Top 10 List Of Most Downloaded Video Streaming Apps In June

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ZEE5 has over 100 Mn downloads on Google Play store since its launch in 2018.

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August 13th

ZEE5 emerged as the ninth most downloaded video streaming apps in June: Sensor Tower

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Meanwhile, YouTube was the most downloaded streaming app worldwide for June 2020 with close to 25 million installs

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August 3rd

ZEE5 sees massive growth in viewership thanks to popular TV shows

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The nationwide pandemic-caused lockdown had taken away the Indian audience’s favourite TV shows as the shooting had to stop amidst a country-wide lockdown.

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July 29th

Enhance engagement with ZEE5 Ads’ content marketing tool – Ampli5

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As television campaigns, product launches and ad film shoots were put on hold, brands turned to influencers to stay connected with consumers.

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June 11th

ZEE5 to launch self-serve ad suite with auction-based dynamic pricing

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According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms

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May 30th

Beat your competition by maximizing on new age games with play on ZEE5

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Beat your competition by maximizing on new age games with play on ZEE5.

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May 28th

KIDS’ OTT: A WORLD OF OPPORTUNITIES FOR THE ADVERTISERS

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With people staying home due to the lockdown, consumption of OTT content in particular, has seen a considerable growth. Primarily, people choose these platforms for their daily dose of entertainment.

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May 20th

ZEE5 KIDS: A NEW AVENUE FOR BRANDS TO REACH THEIR TARGET AUDIENCE

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In a world, where families are small and the parents are occupied, it has become a difficult task to keep the little ones engaged positively and proactively.

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May 20th

TAKE YOUR BRAND TO NEW HEIGHTS WITH ZEE5 SUPER FAMILY LEAGUE

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Today, we have online fantasy games for different age groups. Brands have started using gamification methods to enhance brand engagements, and to amplify their market growth.

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May 13th

GAMIFICATION IS TAKING BRANDS TO NEW HEIGHTS

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GAMIFICATION IS TAKING BRANDS TO NEW HEIGHTS

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April 28th

CUTTING THROUGH: THE SHARE OF VOICE STORY

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CUTTING THROUGH: THE SHARE OF VOICE STORY

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April 27th

Tap into minds of future while you reach out to the mothers

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Over the past few years, online media has overtaken traditional media as people spend most of their time on their smartphones and laptops. The current generation of kids are born in the digital era and are heavily exposed to digital content.

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April 20th

Streaming ZEE5 in the times of COVID-19

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Over the past few years, there has been a rapid growth of users on all OTT platforms as digital content is more mobile and consumer specific. This has in turn given brands a new platform to advertise on. These OTT platforms are tailor made to the exact audience needs and hence, helps brands to reach out to their desired psychographic segment.

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November 21st

WHEN OUR AUDIENCE GETS GAMING, YOU FIND YOUR AUDIENCE.

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WHEN OUR AUDIENCE GETS GAMING, YOU FIND YOUR AUDIENCE.

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November 8th

ZEE5 Super Family will unify and gamify India

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‘ZEE5 Super Family will unify and gamify India’ – Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5

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November 8th

Quality over quantity will be the theme for OTT players in 2020

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As 2019 ends on a promising note for the Indian OTT market, 2020 will belong to regional markets, quality content, consolidation and more, say experts

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November 8th

10 Reasons Why India Fell in Love With ZEE5 in 2019

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ZEE5 has content spanning diverse languages and genres

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November 8th

ZEE5 all set to boost its Digital Original Films stock in 2020

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Aparna Acharekar, Programming Head, ZEE5 India, says while digital films are a part of the platform’s content strategy, their focus this year will also remain on their original web series space

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November 8th

A spectacular year for ZEE5 in 2019, with a promise for more in 2020

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An ever-expanding film library, a host of engaging shows spanning regional and national content, and a constant connection with consumers through technology has served this OTT platform well this year. The way forward holds ideas for the future that are bigger, better and bolder.

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November 8th

Looking for credible influencer led content solutions in a safe environment? Check out ZEE5’s Ampli5

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A preferred way of reaching out to your consumers is by associating your brand to credible influencers. And that’s where ZEE5’s amplification tool, Ampli5 comes to your rescue

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November 8th

Looking back at ZEE5’s 2019: The largest creator of originals and regional content in India

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With over 125,000+ hours of fresh entertainment and unique indigenous stories told in an engaging way, ZEE5 streams in 12 different languages

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November 8th

India has shown that Freemium can exist

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‘India has shown that Freemium can exist’ – Yogesh Manwani, Head AVOD, SEO, News & Stories, Trade, ZEE5 IN

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November 8th

ZEE5 launches a new Progressive Web app in an effort increase its reach

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The Company Clarified That This Launch Is Part Of Its Effort To Increase The Web Reach Of The Service. ZEE5 Claims That The PWA Can Increase Its Reach By Up To 5 Times As Compared To Its Regular Mobile Website.

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November 8th

ZEE5 Super Family: A shot at gamification

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ZEE5 Super Family: A shot at gamification

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November 8th

Meet Ad Vault, ZEE5’s brand amplification tool aimed at boosting brand awareness and connecting with consumers

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Meet Ad Vault, ZEE5’s brand amplification tool aimed at boosting brand awareness and connecting with consumers

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November 8th

Ad Suite designed to help advertisers meet business objectives.

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‘Ad Suite designed to help advertisers meet business objectives.’ – Yogesh Manwani, Head AVOD, SEO, News & Stories, Trade, ZEE5 IN

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November 8th

AdVault will enhance our presence in a cluttered digital market.

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‘AdVault will enhance our presence in a cluttered digital market.’ – Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5

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November 8th

On the binge

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‘On the binge’ – Tarun Katial, CEO, ZEE5 India

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November 8th

ZEE5’s Ad-suite is helping brands deliver hyper-personalised content to relevant audiences and maximising ROI

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In the past, customer engagement was a fairly linear and straightforward process. A brand, which had a particular product or service would engage with its prospective clientele over print, hoardings, radio and television to build awareness.

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November 8th

ZEE5 is the present and the future of entertainment

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‘ZEE5 is the present and the future of entertainment’ – Tarun Katial, CEO, ZEE5 India

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November 7th

We collaborate with foreign tech companies that use machine learning to send personalised notifications and recommendations to each user.

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‘We collaborate with foreign tech companies that use machine learning to send personalised notifications and recommendations to each user.’ – Tarun Katial, CEO, ZEE5 India

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November 7th

Since the launch of ZEE5’s specially curated Ad-suite, we are overwhelmed with the strong response that we have received from the brands

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‘Since the launch of ZEE5’s specially curated Ad-suite, we are overwhelmed with the strong response that we have received from the brands’ – Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5

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November 7th

ZEE5 takes the hyper-personalization route for competitive differentiation

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‘ZEE5 takes the hyper-personalization route for competitive differentiation ’ – Rajneel Kumar, Business Head- Expansion Projects, Zee5

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